Journalists often focus on conflict, don’t they? Tucked in under a headline telling us there’s to be another night of blockades about milk prices, here’s the good news. Two of our major supermarket chains have announced increases in the premiums they pay at the farm gate.
Now, says Sky News, other supermarkets might agree to a voluntary code for contracts.
Co Op and Morrisons advertise themselves as socially responsible. Can they lead the bigger chains into paying dairy farmers more? I suppose we can hope for that. I’ve heard a few journalists remark that milk isn’t ‘price sensitive’, meaning that shoppers buy milk as a staple food and aren’t much influenced by variations in the retail price. Being a scientist I was drawn to the graphs in the Sky News article I’ve just linked to. To me, those graphs are stark. But I wonder how many people will see only the statement of ‘more blockades’ and think that this is just a silly tantrum.