argylesock says… Here are interesting words about the way foods are sold as ‘natural’. Mostly Janina talks about US groceries but she also links to the European laws about nutrition claims on food, including the word ‘natural’. You might also choose to look at some words of mine. I concluded that the word ‘natural’ is often irrelevant these days. ‘It’s not natural! Intensive farming, synthetic food and synthetic genes’
If you enter a grocery store and see an item claiming to be “100% natural”, what associations do you make? Would you assume it’s less processed? Healthier? Possibly even organic? At least if you live in the United States, as Marion Nestle explains on her blog, none of those assumptions actually need to be the case. This is because the label “natural” – as opposed to organic, for example – has never been properly regulated by the US FDA (Food and Drug Administration), so they see the use of it as fair game as long as “the food does not contain added color, artificial flavors or synthetic substances.”
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Science on the Land 