argylesock says… A tiny, slow step but a step in the right direction. Perhaps.
We aren’t suggesting that you try this, but should you venture into a McDonald’s a few years from now and order a hamburger, some of the beef you end up eating may have come from a sustainably raised cow.
The fast-food giant’s first planned purchases of frozen beef patties from “verified sustainable sources” will begin in 2016, the company announced today. That’s an important step because McDonald’s is a huge international dealer in beef — it sells more than $5 billion a year worth of Big Macs and less iconically branded hamburgers. Here’s more from Joel Makower at GreenBiz:
“Our vision is to buy verifiable, sustainable beef in the future for all of our beef,” said Bob Langert, McDonald’s vice president, global sustainability. “We have achieved internal alignment and energy around that aspirational goal, which is a big task,” he told me during a November visit to the company’s headquarters…
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