McDonald’s will shift (very slowly) to sustainable beef

argylesock says… A tiny, slow step but a step in the right direction. Perhaps.

Grist

We aren’t suggesting that you try this, but should you venture into a McDonald’s a few years from now and order a hamburger, some of the beef you end up eating may have come from a sustainably raised cow.

The fast-food giant’s first planned purchases of frozen beef patties from “verified sustainable sources” will begin in 2016, the company announced today. That’s an important step because McDonald’s is a huge international dealer in beef — it sells more than $5 billion a year worth of Big Macs and less iconically branded hamburgers. Here’s more from Joel Makower at GreenBiz:

“Our vision is to buy verifiable, sustainable beef in the future for all of our beef,” said Bob Langert, McDonald’s vice president, global sustainability. “We have achieved internal alignment and energy around that aspirational goal, which is a big task,” he told me during a November visit to the company’s headquarters…

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About argylesock

I wrote a PhD about veterinary parasitology so that's the starting point for this blog. But I'm now branching out into other areas of biology and into popular science writing. I'll write here about science that happens in landscapes, particularly farmland, and about science involving interspecific interactions. Datasets and statistics get my attention. Exactly where this blog will lead? That's a journey that I'm on and I hope you'll come with me.
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