magazine ran a Monsanto infomercial
touting its alleged change of strategic course on vegetables. Monsanto, through its subsidiaries Seminis and others, is selling a line of high-end conventional vegetables dolled up as some kind of high-tech breakthrough. Contrary to the tone of the piece, these products, and the thinking behind them, aren’t new. The vegetables have been on sale for years. The only thing new is the expanded media blitz in Wired
and other corporate media outlets.
The most interesting thing about this marketing campaign is the way it admits that genetic engineering doesn’t work and conventional breeding does.
Furthermore, genetically modifying consumer crops proved to be inefficient and expensive. Stark estimates that adding a new gene takes roughly 10 years and $100 million to go from a product concept to regulatory approval. And inserting genes one at a time doesn’t necessarily produce the kinds of traits that…